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Under Armour uses Generative Design for its first 3d-printed shoe

Under Armour embrace a new way of designing and making, using Generative Design in Autodesk Fusion 360.

Footage courtesy of Under Armour

Why did Under Armour use Autodesk Fusion 360?


Under Armour wanted to create a performance shoe that was flexible yet stable, with cushioning and support for all types of training. After two years of development, using technologies like Generative Design in cloud-based Autodesk® Fusion 360®, they created their first 3D-printed, commercially available,  athletic shoe.

Generative design is a design exploration process. Designers or engineers input design goals, along with parameters such as performance or spatial requirements, materials, manufacturing methods, and cost constraints. The software explores all the possible permutations of a solution, quickly generating design alternatives. It tests and learns from each iteration what works and what doesn’t.

Autodesk helps students and educators innovate, design, and make — like Under Armour did with Fusion 360.
Students and educators have free* access to cloud-based Autodesk Fusion 360 .